Ever felt like you’re sending a resume to the wind?
Here’s why online applications don’t work 95% percent of the time: they aren’t being searched. Companies do look for applicants from the web, really, but they use a system that is seemingly alien for the most of us.
There is such a thing called Applicant Tracking System (ATS), which your prospective employers use to look for qualified job seekers online. The mechanism is fairly simple. It functions the way you punch in keywords in the Google search bar. And like many other searches, your application might be displayed on the first, second, or the doomed pages.
If you think your application is lost into cyber damnation, then probably you might be correct. Only a very small percentage of applicants come to make it to the top of results, and the others who only get 0-5% response from all sites and employers are certainly in need of resume optimization.
The Job Market is Invaded by Geeks
If you know a thing about Search Engine Optimization (SEO), there you might be getting the idea. Even applications nowadays are being sorted out based on keywords. So, if you want to be seen first by the APS, you must learn to apply how to embed words that are related to the work you’re applying for in your copy. Where to find it? There are two places: on their advertisements and in your common sense.
When the job market is becoming like another difficult digital contraption, the first thing to do is to simplify and understand the concepts of the World Wide Web. Do your study about SEO, keyword and stuff, and when you got the idea on how they tick, strategize. Position your aces and keywords in such a way that it can easily be tracked by the ATS.
Since this is an article to help you in winning in the competitive market, then here we arm you with simple tips and energy-saving practices on resume optimization. There are just three for now, but once you have the grip of this thing, you may start exploring the Internet for more:
1. Make a list of industry related words and qualities
Don’t just rely on yourself. Look for these most commonly sought-for terms of your job in the net and on listings. The best practice is to target at least 20 of them and make sure that you can embed it to your resume without sounding mechanical.
2. Use them accordingly
Put the most important target terms on the very title of your application. The order and emphasis count in optimization. As such, it is a good practice to put them in an orderly way – from the top priority to the least.
3. Refine your finished copy
Re-read. When you plunged on the technicalities for too long, it is not uncommon to overlook the impact and cohesiveness of your form. Make sure that it still sounds human and tweak some keywords if you think you have overloaded it.
Prepare for the Launch
Launching a modern self-advertisement requires some willingness to change some ways that you have been comfortable doing for ages. However, the results are worth it. You’ll be a competitive professional who knows how to embrace innovation when needed.
The slickest of the job seekers are those who are open to abandon old habits that are not actually working. Being noticed requires throwing all the static resume blues and considering resume optimization to ditch the I-have-sent-my-application-to-the-blackhole blues.