Publishing Director Resume Sample
Complete Name
Complete Address
Phone # / Cell Phone #
E-mail Address
QUALIFICATIONS PROFILE
Accomplished and articulate professional with over twenty years of experience and expertise in providing publishing solutions and creating profitable new revenue platforms. Strong background in developing customized advertising initiatives combined with an innovative approach to cross platform marketing. In-depth knowledge and experience in cutting-edge media, including mass and specialist magazines, newspaper-inserted magazines, custom magazines, on-line, brand extensions and books with the demonstrated ability to identify cost effectiveness and efficiencies in existing business. Established record of achievement across a variety of magazine categories within Australian market. Hands-on manager with ability to lead, motivate, and coordinate the best editorial and technical teams to achieve above expectations. Recognized for driving profitability within the deadline.
CORE COMPETENCIES
- Profitable Publications Management
- New Products Conceptualization and Establishment
- Leadership, Training, and Team Building
- Sales, Marketing and Public Relations
- Customized Advertising Initiatives
- International Market Orientation
- Cross Title and Platform Integration
- Client Relations
PROFESSIONAL EXPERIENCE
Xyz Company, Sydney, Australia
Executive Director Publishing Company | 2015-2018
- Managed company finances and prepared monthly shareholder reports
- Generated revenue by participating in integrated sales initiatives and managing key clients
- Determined and captured new business for development
- Directed all publishing contracts, including launching and managing license and custom magazines as well as book publishing
- Consultation to other publishers including assessment and advice on sales and distribution models
- Directed research and marketing on all projects
- Managed the development of on-line and social media
- Hired and managed editors and designers as well as advertising, marketing, advertising and circulation departments
Notable Achievements:
- Published three recipe books for Weldon Owen under contract in 2010
- Launched Popular Science and Science Illustrated magazines and websites in 2016 and 2017 respectively
- Secured the exclusive licensee rights for Bonnier Corp., New York magazines into Australasia
- Successfully conceptualized and launched the highest Australian circulation newspaper-inserted, mass-food title in partnership with News Limited in 2015
Def Company, Sydney, Australia
Group Publisher | 2012-2014
- Directed the successful refresh of the food, home, and travel titles for Australian biggest magazine publisher, ACP.
- Managed the marketing, advertising, circulation, and brand extensions for all titles, including books and websites
- Launched new home title – Real Living
Australian Gourmet Traveller
- Redesigned and re-launched in 2012 resulted in increased sales and advertising revenue and delivered the younger reader
- Received awards for Best Design in the 2013 MPA Awards as well as Best Food Magazine in the 2013 World Food Media Awards
Gourmet Traveller Wine
- Directed the redesign and re-launch as an antipodean wine magazine in November 2012
- Achieved the highest circulation figure with a 56% year-over-year growth
- Maximized advertising revenue growth by 47% annually
- Awarded Best Drinks Magazine in the 2013 World Food Media Awards
Australian House & Garden
- Attained 17% year-over-year growth in advertising revenue and 23.6% increase in readership through innovative sponsorships and strategic advertising partnerships
- Became a Top 10 magazines in the country
Belle
- Redesign and re-launch as a bimonthly in August 2013 delivered 13% increase in profitability
Real Living
- Launched the new title “Homes” magazine in August 2013
- Secured the target market position in the category with 30 + first home buyers
- Secured key category advertisers from launch
Notable Achievements:
- Profitable launch of new homes title in a competitive market
- Repositioned Australia’s premium food title to deliver a younger audience.
- Delivered 21% YOY growth to food and home category
Ghi Company, Sydney, Australia
Publisher | the (Sydney) magazine 2010 -2011
General Manager | New Projects 2012
- Conceptualized and launched the most commercially successful magazine for Australia’s second biggest newspaper publisher, Fairfax media.
- Promoted to General Manager – new projects after the (Sydney) magazine delivered first twelve month result of the (Sydney) magazine
- Conducted research and due-diligence on new magazine concept for Fairfax Media
- Utilized existing newspaper resources to create top quality magazine at low cost
- Selected and trained magazine team
- Directed marketing campaign and advertising proposition
- Delivered profit from launch issue
Notable Achievements:
- Initiated a profitable new category of magazines in the Australian market, capturing more than 50% of the premium advertising budgets
- Created a new revenue stream for Australia’s second-biggest newspaper publisher
- Developed new magazine model in the Australian market
- Increased newspaper circulation
- Delivered new business stream that was profitable from the first year of trading
Jkl Company, Sydney, Australia
Publisher / General Manager | 2008-2010
Publisher and General Manager of Text Media Food Division including Australian Good Taste magazine and Good Taste Books
Australian Good Taste Magazine
- Restructured advertising sales team to deliver higher revenue off the lower cost base
- Restructured food department to generate ten cookbooks annually
- Developed relationship with Woolworths to deliver higher retail sales
- Renegotiated print contract to deliver 14% cost savings.
- Represented Text Media in the IPO process
- Managed the consequent profitable sale of the Good Taste business to Woolworths
Notable Achievements:
- Significantly increased advertising revenue and circulations through strategic redesigning and staff restructuring
- Grew advertising sales by 57%
- Increased year-over-year EBIT 31%
- Augmented revenue by 72% in The Good Taste Books Division
EDUCATION
Bachelor of Education: MNO University, Sydney, Australia
ACTIVITIES
Participated in numerous working groups of the Australian Publishers Association
Played a pivotal part of a retail subscriptions initiative group that identified a new subscription program launch
TECHNICAL ACUMEN
Microsoft Office Suite (Word, Excel and PowerPoint)
